Flavor Industry Trends: “Better for You” Product to Meet Flavor Trends

In today’s diverse food and beverage market, consumers are looking for “better for you” products but don’t want to compromise on taste or quality. The flavor industry, driven by this consumer demand, is tilting towards everything natural and organic. With a market expected to reach $36.6 billion by 2024, understanding the top 4 flavor trends and growth drivers becomes mission-critical to your success.

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